NARRATIVE IN MOTION is the vision, the ambition of HAYWARD MEDIA COACHING founder Adam Hayward. This is a mission to bring elegant SIMPLICITY and CLARITY to the stories of creative artists and businesses from all around the world in presenting their ideas and visions through their bios, the central piece of information. This is the connective thread that brings them closer to their own story but also allows a clear and concise connection to that story by the fans and clients.

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“The idea of Narrative in Motion came from a desire to look at a story from its purest beginnings, to reset what we assume. I felt it was important to first heal the disconnection between artist/business and identity, once this connection had been re-established, to then present this to the fans and let them get to know one another again, it’s a beautiful opportunity”. (Adam Hayward, MA).

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Adam began his life in music from an early age with unlimited access to his family record collection turning into a passion for music and by the age of 14, he began first his journey into becoming a DJ which then later became a passion for drums and percussion and then some years later into Radio Broadcasting where he continues working closely with the media, having interviewed hundreds of artists, both with long successful careers and emerging from all over the world.

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In 2019 and after a conversation with Bruce John Dickinson, world-renowned Guitarist and CEO of Waterbear- The College of Music he embarked on his biggest challenge to date, MASTERS DEGREE in Music Industry Innovation and Enterprise, and in December 2020 successfully graduated as a MASTER OF ARTS. With his 30 years overall experience working in music and take the academic journey he was keen to continue his study into the story and the impact, the opportunity for emotional engagement that this has.

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HAYWARD MEDIA COACHING is the result of desire and selfless ambition; the desire to provide a clear, positive, and loving SERVICE to enable artists and businesses to emotionally connect with their own stories and then tell them, in their voice to an engaging audience & client base, first through the bio and then onto the press and/or directly to the fans, the audience. It’s a simple, clear, and effective method and already we have succeeded with dozens of clients to reconnect people to their stories and get their NARRATIVE IN MOTION once more.